If you’ve ever dreamed of turning your love for baking into a thriving business, selling baked goods is one of the best ways to start.
Whether at farmers’ markets, pop-up shops, local cafés, or online platforms, the right products can help you attract customers and build a loyal following.
In this guide, we’ll explore some of the best baked goods to sell, tips for maximizing profits, and ways to make your treats stand out.
1. Cookies – A Timeless Bestseller
Cookies are a classic choice because they’re easy to make, portion, and package.
From chocolate chip to oatmeal raisin, and from gluten-free to vegan varieties, the possibilities are endless.
Unique flavor combinations—like salted caramel pecan or lavender shortbread—can set you apart in a crowded market.
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2. Cupcakes – Miniature Works of Art
Cupcakes offer the perfect balance between portion control and indulgence.
They’re highly customizable with flavors, fillings, and toppings, and can be decorated for holidays, birthdays, or corporate events. Plus, they’re easy to sell in singles or packs.
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3. Brownies & Blondies – Chewy and Irresistible
Dense, fudgy, and rich, brownies and blondies are always a crowd-pleaser. Experiment with add-ins like peanut butter, marshmallows, or cookie dough chunks to create signature versions.
Selling them in neat squares or individually wrapped slices makes them convenient for customers on the go.
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4. Artisan Bread – Rustic and Fresh
Freshly baked bread is an unbeatable draw at markets and bakeries. Sourdough, focaccia, and multigrain loaves are particularly popular.
The aroma alone can attract customers, and you can offer small samples to boost sales.
đź’ˇ Affiliate Tip: Use a dutch oven for professional-quality crusts at home. See here on Amazon.
Also Check: Peanut butter banana bread
5. Muffins – Perfect for Mornings
Muffins are quick to bake, versatile in flavor, and a breakfast favorite. Offer classics like blueberry and banana nut alongside creative flavors such as apple cinnamon or pumpkin spice.
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Read More: Lemon Blueberry Muffins
6. Pies & Tarts – Seasonal Showstoppers
Pies and tarts, whether sweet or savory, can become a signature offering. Think strawberry rhubarb in summer, pumpkin in fall, and pecan in winter.
Mini pies are also great for individual sales and gift packs.
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7. Specialty Diet Items – Gluten-Free, Vegan, and Keto
Catering to dietary preferences can expand your customer base dramatically.
Gluten-free brownies, vegan banana bread, or keto-friendly cookies can help you stand out and attract loyal repeat buyers.
đź’ˇ Affiliate Tip: Stock up on almond flour or coconut flour for specialty recipes.
Tips for Selling Baked Goods Successfully
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Presentation matters: Attractive packaging increases perceived value.
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Test your recipes: Consistency is key for repeat customers.
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Know your costs: Price your goods to cover ingredients, packaging, and labor.
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Build an online presence: Use Instagram or Facebook to showcase your creations and take orders.
FAQs About Selling Baked Goods
1. Do I need a license to sell baked goods from home?
This depends on your local regulations. Some areas allow it under “cottage food laws.”
2. What baked goods sell the fastest?
Cookies, brownies, and cupcakes are usually top sellers.
3. How can I make my products stand out?
Offer unique flavors, beautiful packaging, and seasonal specials.
4. Can I sell baked goods online?
Yes, but shipping may require special packaging to keep items fresh.
5. How do I price my baked goods?
Add up ingredient costs, packaging, and labor, then include a profit margin.
6. What’s the best packaging for baked goods?
Clear, food-safe containers or boxes with labels work well.
7. Should I offer samples?
Yes—samples encourage purchases and let customers try new flavors.
8. How do I market my baked goods?
Social media, word-of-mouth, and partnerships with local businesses.
9. Can I bake in large batches to save time?
Yes, but ensure you store them properly to maintain freshness.
10. What’s a good way to get repeat customers?
Consistent quality, friendly service, and a rewards program.
